Head of Marketing – School Cluster (Portugal)

About the role

The Head of Marketing will lead the marketing function for two schools in Portugal, driving enrolment growth, retention and brand positioning. Working closely with the regional marketing team and Admissions, you will ensure strategies align with ISP guidelines and deliver measurable results.

Key responsibilities

• Develop and execute marketing strategies that reinforce the schools as the first choice locally.
• Collaborate with Admissions to design campaigns that support enrolment targets.
• Monitor, report and optimise KPI performance across all marketing activities.
• Maintain brand consistency across digital platforms, events and communications.
• Lead market research, competitor analysis and community partnership initiatives.

Required profile

• Bachelor’s degree or higher diploma in Marketing, Communications, Journalism, PR or Business.
• 5–10 years of relevant experience, preferably in education or service industries.
• Proven experience in multi‑site or cluster marketing leadership.
• Fluent English; Portuguese and/or Spanish highly desirable.

Required skills

• Microsoft Office
• Illustrator
• Photoshop