Digital Marketing Specialist

About the role

Vidispine is seeking a Digital Marketing Specialist to lead digital campaigns, strengthen the brand, and support business growth. This hands‑on position blends strategy, execution, and creativity within a technology‑driven media environment.

Key responsibilities

• Plan and execute digital marketing and demand‑generation campaigns to drive awareness and qualified leads.
• Create and publish content on LinkedIn, the corporate website, and campaign assets, turning complex product concepts into clear messaging.
• Develop blogs, case studies, and marketing collateral.
• Manage campaigns and data in HubSpot (or similar CRM), track performance, analyze results, and optimize initiatives.
• Maintain accurate CRM data and oversee LinkedIn presence and WordPress website updates, improving SEO and keyword visibility.
• Support trade shows, webinars, and industry events, coordinating campaign activity around key dates.

Required profile

• Proven experience in digital marketing, preferably B2B, SaaS, or technology.
• Strong content creation and communication abilities.
• Hands‑on experience with HubSpot or comparable CRM tools.
• Experience managing LinkedIn and WordPress website content.
• Understanding of campaign metrics, SEO, and digital performance analysis.
• Ability to collaborate across international teams.

Required skills

• HubSpot
• WordPress
• LinkedIn
• SEO
• CRM data management