Influencer and Community Brand Manager

About the role

P&G is building a new Influencer & Community team within its Brand organisation and is looking for an Influencer & Community Brand Manager to join the Portugal head office in Lisbon. The role owns end-to-end influencer partnerships, strategy and execution, from insight and talent selection to content delivery and performance optimisation, and keeps creator-led moments going beyond campaigns on platforms such as TikTok, Instagram, YouTube and Reddit. It works closely with Brand, Media and PR teams and helps bring global strategies to life in a locally relevant way.

Key responsibilities

• Lead locally relevant execution of influencer, KOL and expert strategies, identify, vet and onboard creators across tiers, and manage relationships with creators, agents and talent partners
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with an ROI focus, performance analysis and optimisation
• Engage audiences across key platforms, monitor sentiment and manage risks, and develop community guidelines, response frameworks and escalation protocols
• Drive UGC and advocacy programmes and collaborate with Brand and Creative teams on social-first content strategies and calendars
• Identify high-performing content for organic and paid amplification and contribute to platform-native content formats
• Monitor social conversations, trends and competitor activity, use social listening and AI tools to generate insights, and share learnings across local and regional teams
• Ensure content and partnerships comply with brand guidelines, platform best practices and Portugal advertising regulations, and guide internal teams and creators on disclosure and compliance

Required profile

• Experience in influencer marketing, creator partnerships or social media; exposure to health/beauty or consumer brands is an advantage
• Proven record of managing end-to-end influencer campaigns, from briefing to reporting
• Strong understanding of the Portugal creator landscape and platform dynamics
• Data-driven mindset, with experience managing budgets and delivering measurable results (engagement, awareness, conversion)
• Portuguese and English are mandatory

Required skills

• Social listening and use of AI tools for insights
• Budget management and campaign performance analysis
• Strong communication and collaboration in fast-paced, multi-stakeholder environments

What we offer

• Salary range of EUR 34,000 to EUR 53,400 per year, subject to taxes
• Flexible benefits, employee stock ownership and savings plan with company contributions
• Health and life insurance, 22 vacation days, relocation support if needed
• Continuous learning and development opportunities