Social Media Manager

About the role

Oliver Wyman's global Social Media Center of Excellence is looking for a Social Media Manager in Lisbon. The role turns the firm's expertise, events and marketing priorities into social media content and campaigns for audiences worldwide, managing initiatives from planning through delivery, supporting executive communications and advising colleagues on channels and content. It is a hybrid position with office work 60% of the time.

Key responsibilities

• Turn agreed firm and marketing priorities into social media plans, content and campaigns that reach relevant audiences.
• Manage assigned social media initiatives from planning through delivery, coordinating stakeholders, priorities and deadlines.
• Help manage social media channels and the publishing calendar, monitor conversations, identify engagement opportunities and flag reputational risks.
• Advise marketing colleagues and senior stakeholders on social media approaches, content and publishing; develop plans, shape creative content or provide specialist copywriting.
• Develop and deliver social media activity for thought leadership, events, sponsorships and brand initiatives, working with designers on adapted materials.
• Develop content, guidance and tools to help executives and colleagues communicate on social media, including ghostwriting for senior leaders.
• Analyse social media results, define and monitor KPIs, and recommend improvements to content, channels, audience targeting and resource use.

Required profile

• At least five years of relevant marketing or communications experience, including hands-on delivery of social media campaigns and channel activity.
• Experience delivering social media activity within professional services or another complex, knowledge-led organisation.
• Experience managing campaigns from planning through evaluation, coordinating competing priorities and stakeholders with limited oversight.
• Experience using Sprout Social, EveryoneSocial or comparable enterprise social media and advocacy platforms.
• A track record of experimenting with emerging formats, AI or technology to improve creative output, performance or efficiency.

Required skills

• Practical knowledge of organic and paid social, publishing, community engagement, advocacy and measurement.
• Knowledge of LinkedIn, Instagram, TikTok, YouTube and Facebook, and how audiences, formats and features affect results.
• Editorial writing and creative judgement, including ghostwriting for senior executives.
• Analytics: defining performance indicators, interpreting results and recommending improvements.
• Familiarity with social media publishing, listening and analytics tools, and responsible use of emerging technologies such as AI.