Digital Marketing Analyst (French Speaker)

About the role

Natixis in Portugal is looking for a Digital Marketing Analyst who is fluent in French to join its digital team. The analyst will evaluate the performance of digital journeys, produce insightful reports, and support internal users of analytics tools.

Key responsibilities

• Conduct in‑depth web data analysis to assess digital ecosystem performance.
• Validate tracking plans and measurement configurations to ensure data quality.
• Prepare regular performance reports and visualise data for stakeholders.
• Provide first‑level technical and functional support for Adobe Analytics users.
• Deliver training sessions on best practices in digital analysis.
• Participate in analytics project management and propose process improvements.
• Monitor trends in digital analytics and recommend new tools or methodologies.

Required profile

• Advanced degree in Digital Marketing, Statistics, Computer Science or a related field.
• Strong understanding of web analytics fundamentals (visits, unique visitors, traffic sources, etc.).
• Fluency in French and English.

Required skills

• Adobe Analytics
• Web analytics and data interpretation
• Data visualisation tools

What we offer

• Opportunity to work in a multinational banking innovation hub.
• Collaboration with cross‑functional digital teams.
• Continuous learning in the field of digital analytics.