VP of Marketing – Global SaaS (Portugal)

About the role

This executive position leads the marketing function for a fast‑growing global SaaS company operating from Portugal. The VP of Marketing will shape strategy, drive brand awareness, and deliver pipeline growth across multiple international markets.

Key responsibilities

• Define and execute a comprehensive marketing strategy aligned with revenue and expansion goals.
• Lead brand development, positioning, messaging, and awareness programs.
• Own demand‑generation and pipeline‑growth initiatives targeting mid‑market and enterprise customers.
• Develop go‑to‑market plans for existing products, new launches, and strategic initiatives.
• Build and scale product‑marketing capabilities, articulating value propositions and competitive differentiation.
• Oversee website performance, conversion optimization, SEO/AEO, and digital acquisition funnels.
• Direct content strategy across the customer lifecycle to boost engagement, adoption, and retention.
• Strengthen industry presence through PR, thought leadership, events, partnerships, and ecosystem relationships.
• Collaborate with Product, Sales, Customer Success, and executive leadership to align growth initiatives.
• Recruit, develop, mentor, and lead a high‑performing marketing team.

Required profile

• Minimum 10 years of B2B SaaS marketing experience, including at least 5 years in senior leadership roles.
• Proven track record of building programs that generate pipeline, acquire customers, and impact revenue.
• Experience in multi‑product platforms and high‑growth technology environments.
• Demonstrated ability to leverage AI technologies to improve marketing performance.

Required skills

What we offer

• Significant ownership and visibility within a fast‑growing, innovation‑focused organization.
• Opportunity to lead a talented marketing team and influence company‑wide growth strategy.
• Access to cutting‑edge AI‑driven marketing tools and resources.