User Acquisition Director

About the role

The User Acquisition Director will lead a global acquisition organization from Portugal, shaping and scaling paid‑media strategies for multiple high‑growth digital products. This senior leadership position combines strategic vision with hands‑on analytical problem solving to drive sustainable user growth.

Key responsibilities

• Define and execute long‑term user acquisition strategy across products, markets and paid channels.
• Lead and develop performance‑marketing teams covering mobile acquisition, paid social, paid search and programmatic advertising.
• Own acquisition performance metrics, making investment decisions based on CPA, LTV, ROAS, incrementality and long‑term business value.
• Build and implement experimentation frameworks for creatives, bidding strategies, campaign structures, attribution models and new channels.
• Drive automation initiatives across campaign management, reporting, analysis and operational workflows.
• Identify and solve complex growth challenges related to attribution, measurement, scalability and marketing efficiency.
• Partner with product, analytics, creative, finance and executive teams to align acquisition strategies with company objectives.
• Evaluate emerging technologies, advertising platforms, AI capabilities and industry trends to maintain a competitive advantage.

Required profile

• 8+ years of experience in performance marketing, user acquisition or similar growth‑focused roles.
• Proven track record leading large‑scale acquisition teams and delivering measurable growth.
• Strong analytical mindset with the ability to dive into performance data and solve operational challenges.
• Experience shaping global acquisition strategies across multiple markets and products.

Required skills

• Deep knowledge of paid acquisition channels: mobile acquisition, paid social, paid search and programmatic advertising.
• Expertise in experimentation, attribution modeling and measurement approaches.
• Experience implementing automation and AI‑driven workflows for campaign management.
• Ability to develop scalable processes, systems and operational best practices.