Senior Paid Media Specialist – Paid Acquisition Expert

About the role

We are seeking a Senior Paid Media Specialist to lead paid acquisition strategies for our clients. The role combines analytical expertise with hands‑on campaign management across multiple platforms, while serving as the primary technical and strategic liaison for clients.

Key responsibilities

• Plan, create, monitor and optimise paid traffic campaigns on Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads.
• Act as the technical and strategic point of contact, leading alignment meetings, presenting results and proposing improvements.
• Analyse performance data using Google Analytics 4 to identify funnel bottlenecks and drive continuous optimisation.
• Implement and manage conversion pixels, events and custom tags via Google Tag Manager.
• Design performance dashboards and reports (e.g., Looker Studio) and translate complex data into clear, actionable insights for clients.

Required profile

• Minimum 4 years of proven experience managing paid media campaigns, preferably in an agency or consultancy.
• Fluent in Portuguese and at least B2 level English, able to conduct international meetings and presentations.
• Strong communication, empathy and client‑management abilities.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• TikTok Ads
• LinkedIn Ads
• Google Analytics 4
• Google Tag Manager
• Looker Studio (reporting)