Director of Mobile Games User Acquisition

About the role

We are seeking a Director of User Acquisition to own paid growth for our flagship mobile MOBA title and to shape acquisition strategy across our broader app portfolio. This senior, hands‑on role combines strategic planning with direct execution to drive profitable, scalable growth.

Key responsibilities

• Manage the full P&L for UA spend, scaling volume while maintaining positive ROAS in Tier 1 and Tier 2 markets.
• Define and execute channel strategy across Meta Ads and Google UAC, with a roadmap for expansion.
• Lead, coach, and develop a team of 2–5 UA specialists, setting priorities and conducting performance reviews.
• Partner with creative teams to brief, test, and iterate performance creatives at scale.
• Build reporting frameworks that link spend to LTV, not just installs.
• Provide UA direction and strategic input to other app teams.
• Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy.

Required profile

• 5+ years of mobile UA experience, including at least 2 years in a lead or director role.
• Proven track record scaling a mobile game profitably in Tier 1/2 markets with disciplined ROAS.
• Strong communication skills to convey UA strategy to product, finance, and leadership.

Required skills

• Meta Ads platform expertise.
• Google UAC campaign architecture and bidding logic.
• Experience with MMPs such as Adjust or AppsFlyer.
• LTV modeling, cohort analysis, and ROAS‑based decision making.
• Creative testing frameworks and AI‑powered creative production pipelines (nice to have).
• Familiarity with DSPs and programmatic advertising (nice to have).