Digital Marketing Analyst (French Speaker)

About the role

Natixis is looking for a Digital Marketing Analyst who is fluent in French to join its digital analytics team in Portugal. You will be responsible for measuring, interpreting and reporting on the performance of the bank’s digital journeys, ensuring data quality and delivering actionable insights to stakeholders.

Key responsibilities

• Conduct in‑depth analyses of web traffic, visitor behavior and conversion funnels using Adobe Analytics.
• Validate tracking plans and measurement configurations to guarantee data accuracy.
• Prepare regular performance reports and visual dashboards for business units.
• Provide first‑level technical and functional support to internal users of Adobe Analytics, including troubleshooting and training sessions.
• Participate in analytics project management, proposing improvements to reporting processes.
• Monitor industry trends and evaluate new tools or methodologies to enhance digital measurement.

Required profile

• Advanced degree in Digital Marketing, Statistics, Computer Science or a related discipline.
• Strong analytical mindset with the ability to translate data into business recommendations.
• Fluency in French (spoken and written) and proficiency in English.
• Experience working with web analytics platforms, preferably Adobe Analytics.

Required skills

• Adobe Analytics