Creative Strategist – Video Production & Social Ads

About the role

BM Digital is seeking a Creative Strategist to lead the end‑to‑end video production process for its portfolio of brands. You will craft compelling short‑form video ads for TikTok, Facebook, Instagram, YouTube and Google Ads, blending creativity with data‑driven insights.

Key responsibilities

• Develop and execute creative strategies using data, research and platform insights.
• Analyze performance data in Atria, Meta Ads Manager and TikTok Ads Manager.
• Conduct consumer, product and competitor research.
• Collaborate with production, post‑production and the Creative Strategy Lead to produce videos.
• Write scripts and copy for video, static image ads and email campaigns.
• Ensure visuals align with the defined creative strategy.
• Provide and act on feedback to refine creative concepts.
• Analyze test results and iterate creative assets.
• Participate in weekly strategic account planning.
• Identify top‑performing concepts and emerging trends in social media.

Required profile

• 5+ years of experience in paid social or direct‑response advertising.
• Strong analytical mindset with ability to translate data into creative decisions.
• Excellent written and verbal communication skills.
• Proven ability to manage video production from concept to launch.

Required skills

• Atria
• Meta Ads Manager
• TikTok Ads Manager