B2B Event Marketing Specialist

About the role

We are looking for a highly organised, AI‑enabled Marketing Operations & Events Specialist to join our Northern Europe B2B marketing team. Based in Lisbon on a hybrid schedule, you will own the end‑to‑end attendee journey for multi‑market B2B events, from invitation to post‑event follow‑up.

Key responsibilities

• Manage guest nomination timelines, registration logic, and data accuracy across markets.
• Segment audiences (General, VIP, C‑Level, etc.) and ensure each segment receives the correct communication journey.
• Produce and deploy multi‑wave email, landing‑page and reminder campaigns, handling testing, QA and launch coordination.
• Maintain executive‑tone copy using AI‑assisted writing workflows.
• Coordinate VIP and executive guest experiences, creating tailored outreach and RSVP journeys.
• Act as the operational point of contact for manual guest requests and registration troubleshooting.

Required profile

• Strong background in marketing operations and event coordination.
• Proactive, automation‑first mindset with experience handling complex guest data.
• Excellent attention to detail and ability to work with cross‑functional stakeholders.

Required skills

• HTML for email testing and landing‑page validation.
• AI tools for copy generation and workflow automation.
• Email marketing platform setup and multi‑segment campaign management.