ASO Specialist – App Store Optimization

About the role

Air Apps is looking for an ASO Specialist to join its Lisbon office. You will lead the strategy to boost visibility, discoverability, and conversion of our mobile apps in the Apple App Store, working closely with cross‑functional teams in a fast‑paced environment.

Key responsibilities

• Conduct keyword research and optimise app metadata (titles, descriptions, tags) for maximum visibility.
• Develop and test creative assets such as icons, screenshots, app previews, and CPPs to improve conversion rates.
• Analyse app store performance metrics and deliver actionable insights.
• Monitor competitors and market trends to identify growth opportunities.
• Collaborate with User Acquisition, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
• Stay up‑to‑date with platform updates, industry best practices, and emerging ASO tools.

Required profile

• Around 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of app store ecosystems (Apple App Store, Google Play).
• Data‑driven mindset with the ability to turn insights into action.
• Excellent communication and collaboration skills.
• Enthusiasm for AI, productivity, and digital tools.
• Based in Lisbon and able to work onsite.

Required skills

• App Annie
• Sensor Tower
• Data.ai

What we offer

• Apple hardware ecosystem for work.
• Annual bonus.
• Top‑tier health and life insurance.
• Transportation budget.
• Coverflex benefits package (meals, well‑being, etc.).
• Childcare support.
• Air Conference – team collaboration event.
• Pension fund.
• Urban Sports Club membership.