User Engagement Manager

About the role

At Sweatcoin we aim to make the world more active, healthier and wealthier. As the User Engagement Manager you will own the lifecycle engagement for our Digital Obesity and Lifestyle Support Programme (DOLSP), guiding users from entry through education, activation, retention and referral to obesity‑care pathways. About 80% of your time will focus on DOLSP, with the remaining effort supporting the core Sweatcoin app.

Key responsibilities

• Shape and run the DOLSP lifecycle strategy across activation, education, engagement, retention, reactivation and referral.
• Build and optimise automated journeys and campaigns via push, email and in‑app messaging.
• Use behavioural segmentation and funnel data to grow qualified leads and improve conversion at each stage.
• Run experiments on messaging, timing, targeting and channels, translating results into clear lifecycle learnings.
• Collaborate with health partners and internal Medical, Legal and Compliance teams to ensure accurate, compliant communications.
• Support DOLSP launches in new markets, adapting to local audiences, healthcare pathways and regulations.
• Contribute to the wider Sweatcoin lifecycle roadmap covering activation, engagement, retention and feature adoption.

Required profile

• 3+ years in CRM, lifecycle marketing, user engagement or retention, preferably for a mobile app or digital product.
• Experience in pharma, healthcare, digital health or another highly regulated or medically sensitive environment.
• Hands‑on experience with a customer engagement platform (Braze, MoEngage, Iterable, Customer.io, Intercom or similar), including A/B testing and behavioural segmentation.

Required skills

• Braze
• MoEngage
• Iterable
• Customer.io
• Intercom

What we offer

• Flexible, remote‑friendly working
• Apple equipment for work
• Team socials and off‑sites
• Dog‑friendly London office in Covent Garden
• Full health insurance, including optical and dental
• Wellbeing and learning allowances
• Mission‑driven impact: getting millions of people moving every day