Digital Marketing Specialist

About the role

Vidispine is seeking a hands‑on Digital Marketing Specialist to lead demand‑generation campaigns, elevate the brand, and support business growth in a technology‑driven media environment. You will combine strategy, execution, and creativity while collaborating with sales and product teams.

Key responsibilities

• Plan and execute digital campaigns to drive awareness and qualified leads.
• Partner with Sales to support pipeline growth and lead‑generation initiatives.
• Create and publish content on LinkedIn, the corporate website, and campaign assets.
• Translate complex product concepts into clear, engaging messaging, including blogs, case studies, and marketing collateral.
• Manage campaigns and data in HubSpot (or similar CRM), track performance, analyze results, and optimize continuously.
• Maintain accurate CRM data and ensure effective data hygiene.
• Grow Vidispine’s LinkedIn presence and update the website using WordPress.
• Improve SEO and keyword visibility across digital channels.
• Support trade shows, webinars, and industry events, coordinating campaign activity around key dates.

Required profile

• Proven experience in digital marketing, preferably B2B, SaaS, or technology.
• Strong content creation and communication abilities.
• Hands‑on experience with HubSpot or comparable CRM tools.
• Experience managing LinkedIn and WordPress website content.
• Solid understanding of campaign management, SEO, and digital performance metrics.
• Ability to collaborate across international, cross‑functional teams.

Required skills

• HubSpot (or similar CRM)
• WordPress
• LinkedIn
• SEO
• Campaign performance analytics

What we offer

• Collaborative, international team focused on impactful media technology.
• Opportunities to take ownership, contribute ideas, and see direct impact.