AI Creative – Copywriter

About the role

We are seeking an AI Creative with a sharp copywriting instinct and a genuine passion for crypto and Web3. You will translate complex blockchain, DeFi and NFT concepts into clear, compelling copy that drives conversion, while leveraging AI tools to boost productivity.

Key responsibilities

• Write high‑quality copy across formats, from long‑form articles, product explainers and whitepapers to short ads, social posts, email campaigns and landing‑page headlines.
• Translate complex crypto and Web3 concepts (tokenomics, staking, DeFi, NFTs, etc.) into engaging language for both crypto‑native audiences and newcomers.
• Develop and maintain a consistent brand voice across all channels, adapting tone for different platforms.
• Use AI tools (specifically Claude LLM with MCPs and agents) to increase output and quality, while ensuring a high human editorial standard.
• Collaborate with product, design and marketing teams to craft narratives that support launches, campaigns and growth initiatives.
• Research trends in the crypto/Web3 space to keep content timely, accurate and culturally relevant.
• Support creative concepting for campaigns, contributing ideas, messaging frameworks and copy directions.
• Review and edit copy produced by AI tools or other team members, applying a consistent editorial lens.
• Occasionally contribute to image and visual creative briefs, using AI image‑generation tools.

Required profile

• Demonstrable experience as a copywriter, content strategist or creative with a strong portfolio spanning long‑ and short‑form work.
• Exceptional writing skills, adaptable across tone and format, with a strong instinct for structure and storytelling.
• Solid understanding of the crypto and Web3 ecosystem, able to speak fluently about Bitcoin, DeFi, NFTs, tokenomics and related topics.
• Experience writing for or within Web3 products or companies (exchanges, protocols, wallets, infrastructure providers, etc.).

Required skills

• Claude LLM (business AI language model)
• AI image generation tools