Senior Marketing Manager – Sports & Leisure Portfolio

About the role

The Senior Marketing Manager will lead the marketing strategy for a diverse portfolio of hospitality, sports and leisure assets across Portugal and internationally. Reporting to senior leadership, you will ensure brand consistency, drive demand, and support commercial performance for hotels, golf courses, and an equestrian centre.

Key responsibilities

• Define and maintain brand positioning across all assets, ensuring clear and consistent messaging.
• Design and execute integrated demand‑generation campaigns (digital, partnership, trade marketing, social media).
• Oversee social media strategy and performance for the entire portfolio.
• Develop tailored marketing plans for each asset aligned with strategic priorities.
• Collaborate closely with Sales to boost revenue, partnerships and key commercial initiatives.
• Lead and coordinate the central and local marketing teams, providing clear direction and prioritisation.
• Manage relationships with external agencies (creative, media, digital) to guarantee quality and consistency.
• Define, monitor and analyse KPIs using CRM, Power BI and digital analytics to optimise ROI.
• Control and optimise the marketing budget across all initiatives.

Required profile

• Degree in Marketing, Business, Communications or related field.
• 7+ years of marketing experience, preferably in a fast‑paced, multi‑brand environment.
• Proven leadership or managerial experience in marketing.
• Strong strategic and commercial mindset with data‑driven decision‑making.
• Excellent project‑management abilities and experience overseeing multiple campaigns.
• Fluent in English; additional languages are a plus.

Required skills

• CRM platforms
• Power BI
• Digital analytics tools
• SEO
• Paid media management
• Data analysis and budgeting

What we offer

• Opportunity to shape the marketing direction of a leading hospitality and leisure portfolio.
• Collaborative environment with cross‑functional teams.
• Competitive compensation package.