Senior Manager, Sales Excellence (On Trade)

About the role

We are seeking a strategic, data‑driven Senior Manager of Sales Excellence for On‑Trade to boost commercial execution and sales force productivity. You will translate business strategy into actionable field plans and ensure the organization delivers best‑in‑class results.

Key responsibilities

• Develop and optimise Sales Excellence frameworks, operating models and execution standards.
• Implement Route‑to‑Market (RTM), Picture of Success and commercial priorities across the organisation.
• Define, monitor and analyse commercial KPIs, identifying gaps and improvement opportunities.
• Leverage analytics, insights and reporting tools to support data‑driven decision‑making.
• Drive automation and simplification initiatives to increase sales force productivity.
• Support the design of sales incentive programmes and performance‑governance routines.
• Partner with Sales Leadership to strengthen commercial capabilities and execution effectiveness.
• Lead change‑management initiatives and foster collaboration across sales and cross‑functional teams.

Required profile

• Degree in Management, Marketing or a related field.
• Experience in Sales, Commercial Operations, Data & Analytics, Operational Marketing or similar functions within FMCG environments.
• Project‑management and continuous‑improvement experience.
• Strong analytical skills, business acumen and ability to influence stakeholders.
• Proven ability to deliver results in a fast‑paced, collaborative environment.

Required skills

• Advanced proficiency in Excel.
• Advanced proficiency in PowerPoint.