Senior Brand Designer for Krak

About the role

Payward is looking for a Senior Brand Designer to lead the visual identity and creative direction of Krak, its money‑app platform. You will be the primary steward of Krak’s brand, shaping everything from the website and product launches to social assets and in‑app experiences.

Key responsibilities

• Lead brand refreshes and evolve Krak’s visual identity, art direction, and design standards end‑to‑end.
• Ensure consistent brand expression across web, product, email, paid acquisition, social, app‑store assets, and events.
• Create 3D models of the card product and other key visuals.
• Develop motion systems, animations, and AI‑assisted concepting pipelines.
• Build and maintain illustration libraries, Figma component systems, and localization‑ready templates.
• Design scalable asset generation workflows, modular campaign kits, and automation for multi‑format exports.

Required profile

• 5+ years of brand design experience, preferably in fintech or top‑tier design agencies.
• Proven ability to collaborate with cross‑functional teams in a fast‑paced environment.
• Strong portfolio demonstrating strategic thinking, typography, color, layout, and storytelling.

Required skills

• 3D modeling
• Motion design
• Animation
• AI‑assisted design tools
• Illustration
• Figma
• Design systems
• Creative automation workflows