Public Relations Executive (Remote, Full‑Time)

About the role

SmartBuyGlasses is seeking a hands‑on Public Relations Executive to raise brand awareness and drive earned media across fashion, lifestyle and business channels. You will work directly with the founding team and a global marketing squad, operating remotely with full autonomy.

Key responsibilities

• Pitch journalists and secure coverage in tier‑1 and niche publications.
• Craft press releases, maintain journalist relationships and ensure brand storytelling consistency.
• Support and manage the Brand Ambassador programme, including outreach and briefing.
• Develop partnerships with sports teams, NGOs, cultural institutions and house‑brand collaborations.
• Expand earned media footprint across podcasts, Reddit, LinkedIn, TV and print.
• Collaborate with Social and Influencer leads to convert influencer reach into brand awareness.
• Maintain the editorial calendar, track coverage metrics and report performance.
• Run experiments on content formats and quickly discontinue ineffective approaches.

Required profile

• 3+ years of hands‑on PR, brand or partnership experience in consumer, fashion, lifestyle or e‑commerce.
• Demonstrated ownership of commercial outcomes and ability to work autonomously.
• Alignment with core values: Passionate, Entrepreneurial, Smart, Collaborative, Caring.
• Growth mindset with a bias toward action and rapid execution.

Required skills

What we offer

• Competitive base salary plus monthly performance bonus.
• Direct exposure to founders and C‑level leadership.
• Fully remote or hybrid work flexibility.
• Fast‑track career growth with mentorship and accelerated promotion paths.
• Flexible holidays and autonomy over your schedule.
• Dynamic, fast‑decision culture focused on shipping results.