Product Marketing Manager

About the role

As a Product Marketing Manager at SITA, you will lead the creation and execution of marketing strategies that drive awareness, demand and pipeline growth for the Borders product portfolio. Reporting to the Head of Marketing for Borders, you will work closely with product, growth and sales teams to translate customer insights into compelling market messaging.

Key responsibilities

• Develop clear, differentiated external‑facing value propositions and messaging aligned with market needs and competitive landscape.
• Design and execute integrated go‑to‑market programs across the full marketing lifecycle, including internal communications, PR, events and digital channels.
• Partner with Product Managers to ensure consistent branding and messaging for product launches.
• Create and manage thought‑leadership and external content such as web pages, case studies, webinars and social media.
• Maintain message consistency across all communications and ensure content resonates with target audiences.
• Provide sales teams with impactful collateral, messaging and deal‑based marketing support to drive revenue and pipeline objectives.

Required profile

• Proven experience in product marketing or related marketing functions.
• Strong ability to translate customer insights into market‑focused messaging.
• Excellent collaboration skills to work with product, growth and sales stakeholders.
• Results‑oriented mindset with a focus on driving adoption and business growth.

Required skills