Growth Marketing Manager (Remote SaaS)

About the role

Paired is seeking a hands‑on Growth Marketing Manager to build and own the lifecycle, retention, and conversion systems for a US‑based SaaS product. This remote, builder‑type role will translate strategy into infrastructure, run experiments, and drive revenue‑impacting metrics.

Key responsibilities

• Lead Conversion Rate Optimization: design, launch, and analyze A/B tests across landing pages, paywall, pricing, signup flow and checkout using heatmaps, session recordings and funnel analytics.
• Develop and optimize five behavioral email upsell sequences (ghost sign‑ups, unused credits, exhausted credits, partial feature adoption, high‑usage limits) and continuously test subject lines, angles, timing and CTAs.
• Create a 0‑to‑100 user Satisfaction Score, segment users (Champion, Engaged, At‑Risk, Dormant) and run targeted retention email flows, NPS surveys and churn surveys.
• Own email and testing infrastructure: select and configure a modern ESP (Klaviyo, Customer.io or similar), set up domain authentication (SPF, DKIM, DMARC), define event tracking pipelines (Segment), build template libraries and a unified performance dashboard.
• Collaborate with growth and paid‑marketing teams on acquisition email strategy without owning the broadcast calendar.

Required profile

• 4‑6 years of experience in lifecycle, retention or marketing automation, preferably in SaaS, consumer tech or subscription businesses.
• Hands‑on builder experience with a behavioral ESP (Klaviyo, Customer.io or comparable) and ability to configure complex trigger logic.
• Proven track record running CRO programs with hypothesis‑driven testing, statistical rigor and rapid shipping of tests with design and engineering teams.

Required skills

• A/B testing platforms
• Heatmaps and session‑recording tools
• Funnel analytics
• Klaviyo or Customer.io (or comparable ESP)
• Domain authentication (SPF, DKIM, DMARC)
• Segment or equivalent event‑tracking pipeline
• Email template creation and list hygiene workflows
• Performance dashboarding for CRO and lifecycle KPIs