Gerente Senior de Mercadeo

About the role

The Senior Marketing Manager will lead the organization’s comprehensive marketing strategy, aligning brand, sales, business development and market positioning. Reporting to senior leadership, this role oversees all marketing functions, from strategy and creative development to execution and performance analysis, ensuring measurable growth and demand generation.

Key responsibilities

• Design and implement efficient, customer‑focused marketing strategies.
• Develop work plans, monitor execution, and ensure departmental and corporate objectives are met.
• Lead multidisciplinary teams in technical services, equipment validation, training, installations and special projects.
• Create and track key performance indicators (KPIs) to drive operational decisions and productivity.
• Define branding, visual identity, corporate narrative and market positioning together with creative teams and senior marketing leadership.
• Ensure compliance with brand standards and applicable regulations.
• Oversee digital channels (social media, paid media, SEA, CRM) and lead lead‑generation efforts supporting sales.
• Evaluate campaign performance, optimise ROI/MROI and manage social media monitoring.
• Establish daily workflow structures using tools such as Monday.com, CRM, Salesforce and Cognito.
• Promote a customer‑centric culture with high service, clinical/technical expertise and ethical standards.
• Identify improvement opportunities and drive innovation in processes, structures and tools.

Required profile

• Proven experience leading large marketing departments and multidisciplinary teams.
• Strong analytical mindset with ability to develop and act on KPI‑driven insights.
• Excellent communication skills to act as strategic liaison between senior management, sales and business units.
• Commitment to brand integrity, regulatory compliance and continuous improvement.

Required skills

• CRM platforms
• Salesforce
• Cognito
• Monday.com (project management)
• Social media management tools

What we offer

• Annual base salary of $60,000 plus a $7,200 car allowance.
• Comprehensive benefits package.
• Opportunity to shape the marketing direction of a growing organization.