Digital Content & Social Media Consultant

About the role

Inetum is seeking a creative and data‑driven Digital Content & Social Media Consultant to join a communication project that manages and enhances institutional digital channels. You will work on a variety of platforms, from social media to websites and mobile apps, ensuring high editorial standards and measurable impact.

Key responsibilities

• Create, edit, manage, and publish digital content across social media platforms (Facebook, Instagram, LinkedIn, etc.), institutional websites, portals and mobile applications.
• Produce institutional news articles and other content pieces.
• Plan editorial calendars and schedule publications.
• Monitor and analyse performance metrics, applying SEO best practices and UX Writing principles.
• Use content management and automation tools to maintain consistency and quality.

Required profile

• Proven experience in digital marketing and content creation.
• Excellent writing and storytelling abilities.
• Strong knowledge of social media ecosystems and digital performance analysis.
• Data‑driven mindset with a focus on results.
• Team‑oriented with good communication skills.

Required skills

• Meta Ads Manager
• Meta Business Suite
• Later
• CMS platforms
• Microsoft Office
• Google Analytics
• SEMrush
• Ahrefs
• Keyword research
• UX Writing
• Generative AI tools for content creation