Creative Strategist – Paid Social Growth

About the role

We are seeking a Creative Strategist to lead paid‑social creative experimentation for a fast‑growing EU DTC company based in Portugal. The role blends data‑driven insights with strategic execution to boost campaign performance and drive measurable growth.

Key responsibilities

• Lead the full paid‑social creative testing pipeline and develop strategies that improve campaign performance through continuous experimentation.
• Own the end‑to‑end experimentation process, from research and hypothesis creation to creative testing and iteration.
• Develop performance‑driven creative concepts based on customer insights, market trends, competitor analysis, and campaign data.
• Build and manage a structured creative testing roadmap, prioritising experiments by expected business impact.
• Create detailed creative briefs for video editors, designers, UGC creators, content creators, and influencers, covering messaging, hooks, audiences, references and testing objectives.
• Produce and manage multiple creative experiment briefs weekly while ensuring quality and strategic alignment.
• Analyze creative performance metrics such as ROAS, CPA, CTR, hook rate, hold rate, conversion rate, and audience segments, translating insights into actionable recommendations.
• Conduct ongoing research into competitors, consumer behaviour, emerging trends and best practices across Meta and TikTok.
• Collaborate with internal creative teams, marketing specialists, agencies and production partners to ensure successful execution of creative initiatives.
• Manage creative production workflows and build repeatable experimentation processes that improve scalability over time.

Required profile

• Strong background in creative strategy, paid‑social advertising and performance marketing within a fast‑growing digital commerce environment.
• 3+ years of experience in Creative Strategy, Performance Marketing or Paid Social roles within a DTC or eCommerce setting.
• Ability to combine creativity, analytical thinking and execution in a fast‑paced, high‑ownership environment.

Required skills

• Meta Ads Manager
• TikTok Ads platform