ASO Specialist

About the role

Fortis Games is looking for an ASO Specialist to lead app‑store strategy across its portfolio of mobile games. You will work at the intersection of User Acquisition, Product Marketing, Creative and Game teams, using data‑driven and AI‑enhanced methods to boost organic discoverability and conversion.

Key responsibilities

• Develop and evolve keyword strategies, metadata frameworks and store positioning to capture player intent at scale.
• Own the end‑to‑end app‑store strategy, aligning paid campaigns, store presence and in‑game experiences.
• Build and scale an experimentation framework for creatives and metadata, iterating rapidly based on performance data.
• Leverage AI‑driven tools for keyword discovery, competitor analysis, creative concepts and performance insights.
• Partner closely with UA, Product Marketing, Creative and Game teams to synchronize store strategies with LiveOps, seasonal beats and broader growth initiatives.
• Monitor platform changes, algorithm updates and evolving player behavior to keep Fortis competitive in the app‑store ecosystem.

Required profile

• Passionate about tackling difficult problems with direct, thoughtful communication and a team‑first mentality.
• Experience working across User Acquisition, Product Marketing, Creative and Game development functions.
• Comfort with AI‑driven workflows and rapid experimentation cycles.

Required skills