Senior Social and Community Strategist

About the role

This senior position drives the social and community strategy for a B2B SaaS brand in Portugal. You will shape brand presence, grow audience engagement, and influence online communities where enterprise decision‑makers, marketers, and developers interact.

Key responsibilities

• Own and evolve the social media strategy across LinkedIn and other platforms, including editorial planning, publishing cadence, audience growth and engagement optimization.
• Manage and expand the brand’s presence in strategic online communities such as forums, Slack groups, Reddit channels and industry‑specific networks.
• Lead employee‑advocacy programs by providing content resources, playbooks and engagement frameworks for internal contributors.
• Monitor social listening tools and community discussions to surface actionable insights for marketing, product, sales and leadership.
• Collaborate with design, video, PR and content teams to create platform‑native social content and campaigns.
• Build and manage influencer, creator and partnership initiatives aligned with brand positioning.
• Support social communication during high‑visibility events, product launches or reputation‑related situations.
• Analyze performance metrics and continuously optimize strategies based on engagement quality, sentiment and business impact.

Required profile

• 8+ years of B2B social media, community management or digital brand strategy experience.
• Proven track record managing LinkedIn and other channels for enterprise SaaS or technology brands.
• Experience building and scaling employee‑advocacy programs with measurable results.
• Deep understanding of online community dynamics across forums, Reddit, Slack and industry‑specific networks.
• Strong written communication, storytelling and editorial skills.

Required skills

• LinkedIn
• Slack
• Reddit
• Social listening platforms