Search Expert – Digital Marketing

About the role

The Search Expert will partner with Category Digital Leads to design and execute a holistic search strategy across Nestlé Business Solutions markets. Working closely with local teams, external agencies and technology partners, you will help accelerate search performance and meet key KPIs.

Key responsibilities

• Support Zone Category Digital Lead in shaping and rolling out the global search strategy.
• Assess brand and market search maturity and drive improvements.
• Oversee development, performance and optimisation of SEO and SEM campaigns across search engines, e‑retailers, voice platforms and emerging LLM interfaces.
• Manage search agencies to maximise keyword acquisition, audience targeting, analysis and optimisation.
• Coordinate localisation of keyword strategies to align with business objectives.
• Build capability across markets through webinars, guidelines and governance models.
• Promote adoption of global search frameworks, tools and shared services.
• Produce regular performance reports and share best practices.

Required profile

• Minimum 5 years of experience in digital marketing, preferably within large FMCG brands.
• Proven track record of delivering on search‑related KPIs.
• Strong analytical mindset and ability to work in a fast‑paced, multinational environment.
• Excellent communication skills in English.

Required skills

• SEO
• SEM