Marketing Specialist

About the role

Xiting, a provider of SAP security solutions, is seeking a Marketing Specialist to build and own the US marketing strategy. The role is fully remote and works closely with the EU‑based marketing team to grow the company’s presence across the United States, Canada, Puerto Rico and Costa Rica.

Key responsibilities

• Develop and execute outbound and inbound marketing campaigns that generate brand awareness, demand and qualified leads in the US market.
• Create content for campaigns, social media, email newsletters and landing pages, leveraging AI tools to personalize at scale.
• Coordinate participation in industry events across the US, handling planning, logistics and on‑site representation when needed.
• Track marketing trends and technologies, continuously optimizing tactics based on performance data.
• Collaborate with the Sales team to align marketing activities with sales priorities and support pipeline health.

Required profile

• Proven marketing experience, preferably in IT or a related sector.
• Strong affinity for AI with hands‑on experience building AI agents or using AI tools for content creation, automation or data analysis.
• Excellent written and verbal communication in native‑level English; Spanish is a strong plus.
• Self‑motivated, proactive and results‑driven with the ability to work independently in a distributed team.

Required skills

• AI tools and automation platforms
• Content creation for digital marketing channels
• Campaign management (outbound & inbound)
• Understanding of the US market and willingness to travel for events