Marketing Specialist – Demand Generation & Webinars

About the role

Rotate Digital is seeking a Marketing Specialist to drive demand and generate qualified leads through multichannel campaigns. Reporting to the Head of Marketing, you will own high‑impact webinars, nurture Marketing Qualified Leads (MQLs), and maintain an active organic social presence.

Key responsibilities

• Plan, promote, and execute monthly webinars that attract moving‑company owners and generate new MQLs.
• Track, segment, and hand off webinar‑derived MQLs to sales, ensuring post‑webinar follow‑up is timely and valuable.
• Design and manage the end‑to‑end MQL journey, delivering intentional touchpoints over a 90‑day window to improve engagement and conversion rates.
• Maintain a consistent organic social media cadence that reinforces brand authority.
• Create and edit copy, adjust workflows, analyze performance data, and coordinate with agencies or vendors to deliver campaign elements.

Required profile

• Scrappy, hands‑on professional comfortable rolling up sleeves to execute tactics.
• Proactive problem‑solver who can work independently under direction.
• Strong attention to detail and ability to manage multiple deliverables simultaneously.

Required skills

• Copywriting
• Workflow editing
• Analytics (tracking and reporting)
• Agency/vendor coordination