Global Marketing Manager
Boston Consulting Group (BCG) · Lisbonne
Descrição do cargo
About the role
As Global Marketing Manager for BCG's Health Care Practice Area, you will strengthen BCG's position as a leading adviser to health care organisations worldwide by managing content, thought leadership and integrated marketing campaigns.
Key responsibilities
- Manage high‑quality content and thought leadership and amplify it through integrated marketing campaigns.
- Develop strategic events that create client engagement opportunities and showcase BCG's points of view.
- Evolve client relationship programmes for more targeted, personal engagement.
- Work with experts to build external visibility and strengthen the practice’s market position.
- Plan and manage marketing activity—including measurement, budgets, resourcing—and identify AI opportunities to improve efficiency.
- Partner with practice leadership and global M&C teams to shape priorities, deliver campaigns and measure impact.
Required profile
- Connect business priorities with practical, creative marketing solutions.
- Translate complex challenges into clear narratives and compelling campaigns.
- Move comfortably between strategic thinking and hands‑on delivery.
- Spot market opportunities quickly and act on them.
- Work proactively and independently while building trusted relationships with senior stakeholders.
Required skills
- PowerPoint
- Excel
- Salesforce Marketing Cloud
- Wrike
- Power BI
- Tableau
- Sprinklr
- Signal AI
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Boston Consulting Group (BCG)
Lisbonne