Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to own and grow the global digital presence of a fast‑moving, mission‑driven tech product. The role is fully remote and offers significant autonomy to define priorities, shape growth strategy, and engage a highly technical community.

Key responsibilities

• Own performance of all digital channels – website, SEO, email, paid media, and social platforms – with clear growth and conversion targets.
• Design, launch, and analyse end‑to‑end campaigns aligned with product launches and business priorities.
• Develop and execute SEO and content strategies to boost organic visibility and reduce reliance on paid acquisition.
• Manage lifecycle email programs (onboarding, updates, retention, re‑engagement) and optimise key engagement metrics.
• Oversee paid media activities, allocate budget efficiently, and continuously optimise for ROI.
• Monitor, report and translate digital performance data into actionable insights.
• Engage and grow presence in developer‑focused communities such as forums, Reddit, YouTube, and open‑source spaces.
• Run experiments on new growth channels including referrals, affiliates, and influencer partnerships.

Required profile

• Proven hands‑on experience managing SEO, paid media, email and content channels with direct ownership of outcomes.
• Strong analytical ability to build dashboards, interpret funnel metrics and derive insights independently.
• Excellent copywriting for technical or highly informed audiences.
• Experience with marketing automation and CRM platforms (e.g., Mailchimp, HubSpot).
• High autonomy, initiative and ability to prioritize without close supervision.
• Background in tech, developer‑focused or open‑source products is a strong plus.

Required skills

• SEO
• Paid media
• Email marketing
• Content marketing
• Marketing automation
• CRM tools (Mailchimp, HubSpot)