E-commerce Director – Global Luxury Brand

About the role

We are seeking an experienced E‑commerce Director to lead the digital growth of a fast‑expanding luxury consumer brand. Based in Portugal, you will shape the global online strategy, drive revenue, and ensure a premium, seamless customer journey across all digital touchpoints.

Key responsibilities

• Define and execute the global e‑commerce strategy, targeting revenue growth and profitability.
• Design and manage customer acquisition, retention, and loyalty programs to boost lifetime value.
• Optimize the online experience through personalization, storytelling, merchandising, and omnichannel integration.
• Monitor and act on performance metrics such as conversion rate, CAC, AOV, and LTV.
• Lead CRM initiatives, including email and SMS campaigns, segmentation, and post‑purchase engagement.
• Coordinate external agencies and contractors across paid media, content, influencer marketing, SEO, and other digital channels.
• Collaborate with internal teams and partners to ensure timely, high‑quality delivery.
• Ensure compliance with industry regulations and adapt experiences to local market nuances.

Required profile

• Minimum 5 years in a senior e‑commerce leadership role, preferably within luxury or premium consumer brands.
• Proven track record of driving online revenue growth at an international level.
• Strong analytical mindset with experience in performance analytics and CRO.
• Ability to manage agencies and contractors using KPI‑based frameworks.
• Excellent communication and organizational skills.

Required skills

• Conversion Rate Optimization (CRO)
• Customer Segmentation
• CRM (email and SMS marketing)
• Performance Analytics
• Paid Media Management
• Search Engine Optimization (SEO)
• Influencer Marketing