Senior Content Marketing Manager, Narrative & Comms

About the role

This senior position drives the external narrative for a leading developer‑focused platform, shaping how the company is perceived across the global app ecosystem. You will craft sharp, opinionated content that reflects industry shifts, platform updates, and monetisation trends, while extending its reach through social, media and influencer channels.

Key responsibilities

• Own and maintain a consistent, developer‑first voice across all external communications.
• Write and publish reactive commentary on ecosystem changes, policy shifts and market trends.
• Lead product announcements, executive messaging and strategic thought‑leadership pieces.
• Partner with product marketing to amplify launches through narrative‑driven distribution.
• Design and execute distribution strategies for major content, including social, newsletters, selective media and influencer outreach.
• Shape the company’s social presence with high‑impact, opinionated content that builds audience engagement and industry credibility.
• Ensure narrative consistency across all external‑facing assets as a key editorial voice.
• Collaborate cross‑functionally with marketing, product and leadership teams to align messaging with strategic priorities.

Required profile

• 7+ years of experience in content marketing, editorial, brand communications or narrative‑focused roles within tech or B2B environments.
• Exceptional writing ability, capable of producing both incisive industry commentary and polished corporate communications.
• Deep understanding of developer ecosystems, SaaS or related technical industries and market trends.
• Proven track record of building narrative‑driven content strategies rather than purely campaign‑based output.
• Experience in content distribution, amplification and driving engagement beyond publication.

Required skills