Product Management - CRM Specialist

About the role

The Product Management - CRM Specialist will support customer engagement and product adoption for Mastercard's Business Intelligence platform. This role creates and manages email campaigns, newsletters, webinars, and reporting activities while collaborating closely with Product, Sales, Marketing, and Customer Success teams.

Key responsibilities

• Build, execute, and maintain email campaigns, newsletters, and other customer communications.
• Support the development of product messaging and customer‑facing content that highlights platform capabilities.
• Coordinate and host customer webinars, handling event setup, promotion, registration, engagement, and follow‑up.
• Track and report on campaign and webinar performance metrics, identifying trends and improvement opportunities.
• Gather and organize customer feedback to enhance communication and engagement programs.
• Maintain CRM databases, audience lists, campaign calendars, and reporting dashboards.
• Ensure quality, consistency, and adherence to best practices for communications and webinars.
• Collaborate with cross‑functional teams to support overall customer engagement initiatives.

Required profile

• Experience in CRM, digital marketing, customer engagement, or related fields.
• Proven track record executing email campaigns and supporting webinars or virtual events.
• Strong organizational skills with attention to detail.
• Comfortable working with data, reporting tools, and performance metrics.
• Ability to manage multiple projects and deadlines simultaneously.
• Excellent written, verbal, and presentation skills.
• Fluent in English; additional language skills (Spanish, Portuguese, French) are a plus.

Required skills

• Salesforce Marketing Cloud
• Pardot or similar marketing automation platforms