Marketing Specialist

About the role

Global Citizen Solutions is looking for a Marketing Specialist to support brand visibility, demand generation and sales enablement across multiple channels. The role will work closely with marketing leadership and internal teams to execute campaigns that align with business objectives.

Key responsibilities

• Maintain brand consistency across all communications and collateral.
• Create, publish and manage content for social media, blogs, email newsletters and other digital touchpoints.
• Develop and refresh sales enablement materials such as presentations, proposals and pitch decks.
• Support paid advertising campaigns on Google, LinkedIn and Meta, including setup, targeting, creative coordination and performance tracking.
• Assist with SEO initiatives through keyword analysis, content optimisation and website updates.
• Coordinate email marketing programs from creation to reporting.
• Participate in testing and optimisation projects, including A/B testing, to improve campaign effectiveness.

Required profile

• Detail‑oriented professional with a strong creative mindset.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross‑functional teams.
• Proactive attitude and ability to manage multiple projects simultaneously.

Required skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Search Engine Optimization (SEO)
• Email Marketing
• A/B Testing