Growth Campaign Strategist

About the role

The Growth Campaign Strategist owns end‑to‑end campaign strategy for a defined business area, reporting to the Director of Growth Marketing. This individual contributor role drives the planning, execution, measurement and optimisation of multi‑channel B2B campaigns to deliver measurable commercial outcomes and pipeline impact.

Key responsibilities

• Define campaign objectives, target audiences, value propositions, success metrics and pipeline targets in partnership with product, field marketing, sales and MDR teams.
• Design and execute integrated demand‑generation and account‑based marketing programmes across products, regions and channels, including one‑to‑one, one‑to‑few and one‑to‑many motions.
• Recommend and manage audience strategy, channel mix, sequencing and content requirements to maximise engagement and conversion.
• Lead cross‑functional delivery, managing briefs, timelines, dependencies, quality standards and stakeholder expectations.
• Establish measurement frameworks, monitor full‑funnel performance and define success criteria before launch.
• Analyse results, run testing and experimentation programmes, and implement data‑driven optimisation.
• Drive continuous improvement of campaign operations, governance, reporting standards and ways of working.
• Partner with regional and sales teams for localisation, lead management and pipeline conversion.
• Share insights, lessons learned and best practices across the organisation.
• Leverage AI and emerging marketing technologies to enhance productivity, audience insights, personalisation and operational efficiency.

Required profile

• 6+ years of B2B marketing experience with ownership of integrated, multi‑channel campaign strategy.
• Proven track record of delivering campaigns that generate measurable pipeline.
• Commercially minded, data‑driven and experienced in owning pipeline targets.
• Ability to orchestrate delivery across channel specialists and shared services without direct authority.
• Experience designing and executing ABM and demand‑generation programmes.

Required skills