German Digital Marketing Specialist (Hybrid)

About the role

This hybrid position focuses on driving digital marketing initiatives for independent software vendors and high‑tech clients in German‑speaking markets. The specialist will create and optimise German‑language content, manage campaign execution, and analyse performance to boost brand visibility and demand generation.

Key responsibilities

• Plan and run digital campaigns across web and social channels targeting German audiences.
• Produce German marketing copy that clearly conveys complex technology value propositions.
• Coordinate daily campaign operations, including asset management, calendars, workflows and reporting.
• Analyse metrics such as click‑through rates, conversions and audience behaviour to provide actionable insights.
• Collaborate with product, sales and design teams to ensure culturally appropriate messaging.
• Support SEO and social optimisation by refining keywords, metadata and content themes.
• Respond to German‑language inquiries via digital channels to strengthen customer relationships.
• Maintain landing pages, email content and other collateral in line with brand guidelines.
• Document campaign plans, performance reviews and recommendations for knowledge sharing.
• Participate in hybrid meetings to align priorities across global marketing initiatives.

Required profile

• Fluent German language skills, both written and spoken.
• Experience in digital marketing for software or high‑tech products.
• Strong analytical mindset with ability to interpret campaign data.
• Ability to work collaboratively in a hybrid environment.
• Commitment to ethical communication and data‑privacy standards.

Required skills

• Digital campaign management.
• SEO and social media optimisation.
• Content creation in German.
• Data analysis and reporting.