E-commerce Platform & CRO Lead
enovis · Lisbon
Job description
The E-commerce Platform & CRO Lead will shape Enovis' online presence, driving the strategy and execution of e‑commerce marketing programs to enhance brand presentation and consumer experience.
Key responsibilities
- Direct the development of e‑commerce marketing programs and overall website strategy to maximize brand presentation and support integrated internet marketing.
- Manage research, analysis, and monitoring of financial, technological, and demographic factors, designing marketing plans to capitalize on market opportunities.
- Represent consumer, marketing, and merchandising perspectives to identify new business/content opportunities and assess program effectiveness.
- Collaborate with development teams for implementation and testing of new website functions and features.
- Optimize online and digital marketing tools, including website interface, SEO (paid and organic), affiliate marketing, email marketing, online shopping channels, blogs, and vlogs.
- Form online content partnerships, measure web usage trends, and manage vendor relationships.
- Oversee advertising programs both online and offline as needed.
- Select, develop, and evaluate personnel to ensure efficient operation of the function, establishing objectives, work plans, and delegating assignments.
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Published 1 hour ago
Expires 1 month from now
1 views · 0 interested
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enovis
Lisbon