Digital Strategist – PR & Brand Reputation

About the role

The Digital Strategist will act as the analytical and strategic backbone of our communications team, designing and executing integrated digital programs that enhance brand reputation and drive audience engagement for our clients.

Key responsibilities

• Research and analyse online and social media positioning, competitor activity and target audience behavior to generate actionable insights.
• Design and plan digital campaigns that align with client business objectives and brand strategy.
• Leverage data analytics and emerging digital technologies to identify growth opportunities and optimise performance.
• Collaborate with creative, media, content and technical teams to ensure consistent narrative across all digital touchpoints.
• Monitor campaign metrics, report on ROI and adjust tactics to maximise impact.

Required profile

• Strong analytical mindset with experience in consumer research and digital performance measurement.
• Excellent communication skills and ability to work cross‑functionally.
• Proactive attitude and capacity to manage multiple projects in a fast‑paced environment.

Required skills

• Proficiency in digital analytics tools and platforms.
• Understanding of social media ecosystems and digital advertising channels.
• Ability to translate data insights into strategic recommendations.