Digital Marketing Campaign Specialist

About the role

Synopsys is looking for an organized, detail‑oriented Digital Marketing Campaign Specialist to support B2B digital initiatives aimed at engineering and technology audiences. You will ensure campaigns run smoothly from planning through launch, allowing senior marketers to focus on strategy and optimization.

Key responsibilities

• Support execution of integrated B2B campaigns across LinkedIn, Google Ads, programmatic display, content syndication, email and web experiences.
• Coordinate timelines, deliverables and stakeholder communications to keep projects on schedule.
• Assist with campaign setup, asset management, audience uploads, tracking implementation, QA and launch readiness.
• Maintain target account lists, audience segments and campaign documentation in partnership with sales, product marketing and operations.
• Develop and distribute performance reports, dashboards and summaries to provide visibility into effectiveness.
• Support lead‑nurturing and marketing automation programs, managing email programs, audience segmentation and workflow execution.
• Research audience trends, keywords, competitors and industry topics to inform planning and optimization.
• Leverage AI‑enabled tools to accelerate content preparation, automate routine tasks and enhance analysis.

Required profile

• Highly organized with strong attention to detail while managing multiple projects and deadlines.
• Clear, professional communicator who can coordinate cross‑functional stakeholders.
• Proactive problem‑solver who identifies and resolves issues before they affect timelines.
• Comfortable working with data, reports and spreadsheets and eager to learn digital marketing operations.
• Adaptable to changing priorities and able to support distributed teams.

Required skills

• Marketing automation platforms such as Marketo, HubSpot or Eloqua.
• Analytics tools including Adobe Analytics, Google Analytics and Tableau.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with paid media channels (LinkedIn, Google Ads, programmatic display) and email marketing.
• Interest in using AI‑enabled tools to improve efficiency.