CRM Specialist

About the role

Air Apps, a Lisbon-founded company building an AI-powered Personal & Entrepreneurial Resource Planner, is looking for a CRM Specialist. You will manage and optimise CRM systems and email marketing campaigns, working on drip marketing, segmentation, automation and lead nurturing to improve customer engagement and retention.

Key responsibilities

• Develop and run email campaigns, drip sequences and lead nurturing strategies
• Manage CRM workflows, segmentation and customer lifecycle automation
• Use HubSpot, Marketo, Salesforce or other CRM platforms to improve campaign performance
• Track open rates, CTR, conversion rates and engagement metrics, and A/B test subject lines
• Create customer segmentation and implement behavioural triggers and automation for retention
• Work with marketing, sales and product teams to personalise customer interactions
• Ensure compliance with GDPR, CCPA and email marketing regulations

Required profile

• Around 3+ years of experience in CRM management, email marketing or marketing automation
• Analytical mindset, attention to detail and experience in fast-paced, data-driven marketing environments

Required skills

• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo or similar platforms
• Email marketing best practices, segmentation, automation and A/B testing
• Lead scoring, drip campaigns and customer journey mapping
• Google Analytics, CRM dashboards and reporting tools
• HTML/CSS for email formatting is a plus

What we offer

• Apple hardware ecosystem for work
• Annual bonus and top-tier health and life insurance
• Transportation budget and free meals at the hub
• Coverflex benefits package, childcare support and pension fund
• Air Conference and Urban Sports Club membership