ASO Specialist

About the role

Air Apps, a Lisbon-founded company building an AI-powered personal and entrepreneurial resource planner, is looking for an ASO (App Store Optimization) Specialist. The role leads strategies to improve visibility, discoverability and conversion in the Apple App Store, using keyword research, creative testing and data-driven insights to drive user acquisition and retention through organic channels. It is a fully onsite position in Lisbon, working closely with cross-functional teams in person.

Key responsibilities

• Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
• Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
• Analyze app store performance metrics and provide actionable insights.
• Monitor competitors and market trends to identify growth opportunities.
• Collaborate with UA, Product and Creative teams to align ASO strategy with broader marketing initiatives.
• Stay up to date with platform updates, best practices and emerging ASO tools.

Required profile

• Around 3+ years of experience in ASO or mobile growth marketing.
• Strong understanding of app store ecosystems (Apple App Store, Google Play).
• Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
• Data-driven mindset, excellent communication and collaboration skills.
• Enthusiasm for AI, productivity and digital tools.
• Based in Lisbon (onsite); relocation support is mentioned.

What we offer

• Apple hardware ecosystem for work.
• Annual bonus.
• Health and life insurance.
• Transportation budget and free meals at the hub.
• Coverflex benefits package, childcare support and pension fund.
• Air Conference and Urban Sports Club membership.