User Acquisition Specialist (Performance Marketing)

About the role

Air Apps, a family-founded company building an AI-powered Personal & Entrepreneurial Resource Planner, is looking for a User Acquisition Manager (Performance Marketing) to lead efforts that attract and retain new users across paid ads, affiliates, influencer campaigns and organic growth. The role is fully onsite at the Lisbon office, with relocation support offered.

Key responsibilities

• Develop and run multi-channel acquisition strategies covering paid search, paid social, display ads, influencer marketing and referral programs.
• Set up, monitor and optimise campaigns for maximum ROI, managing budgets, bids and targeting.
• Track CPI, CPA and LTV and share actionable insights with stakeholders.
• Test new channels, creatives and messaging to drive incremental growth.
• Work with Product, Analytics and Creative teams on product launches, features and seasonal promotions.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• About 4 years of experience managing user acquisition or performance marketing campaigns.
• Strong analytical, strategic thinking and communication skills.

Required skills

• Familiarity with ad platforms such as Apple Search Ads, Google Ads, Meta Ads and TikTok Ads.
• Analytics tools such as Google Analytics, Adjust and Amplitude.
• A/B testing methodology.

What we offer

• Apple hardware ecosystem for work and annual bonus.
• Health and life insurance, transportation budget and pension fund.
• Coverflex benefits, childcare support and free meals at the hub.
• Air Conference and Urban Sports Club membership.