Social Media Marketing Manager

About the role

Salsify, a leader in commerce infrastructure, is seeking a creative and strategic Social Media Marketing Manager to shape and grow its B2B social media program. Reporting to the Director of Growth Marketing, you will lead the development, launch, and management of social media strategies on LinkedIn and other relevant channels to drive brand awareness, community building, and lead generation.

Key responsibilities

• Develop, launch, and manage a comprehensive B2B social media strategy.
• Drive brand awareness, community engagement, and lead generation on LinkedIn and other platforms.
• Amplify executive thought leadership and shape conversations around emerging topics such as agentic commerce.
• Experiment with new engagement methods, testing and learning to optimize performance.
• Collaborate closely with content marketing, design, video teams, and other marketing functions.

Required profile

• Proven track record of launching forward‑thinking social media campaigns.
• Experience with B2B social media as a growth lever (influence, trust, pipeline generation).
• Creative and strategic thinker comfortable working in an innovative, collaborative environment.

Required skills

• Hands‑on experience with LinkedIn and other relevant social platforms.
• Expertise in B2B social media strategy and campaign execution.
• Ability to work cross‑functionally with content, design, and video teams.