Social Media & Community Lead

About the role

We are seeking a Social Media & Community Lead to shape and scale global social media and community strategies across multiple regions. Based in Portugal, you will strengthen brand reputation and drive customer engagement through data‑driven programs and cross‑functional collaboration.

Key responsibilities

• Lead the global social media and community centre of excellence, defining regional strategies, governance models and operational frameworks.
• Develop scalable playbooks, processes and best practices for consistent execution across all social and community channels.
• Gather, analyse and consolidate customer feedback, community insights, social listening data and sentiment analysis to inform business decisions.
• Drive community engagement initiatives and support online reputation management in key markets.
• Collaborate with Product, Marketing, PR, Customer Experience and regional teams to integrate community insights into product launches, campaigns and communications.
• Coach regional teams through training, knowledge sharing and operational guidance to improve execution quality.
• Define and monitor KPIs related to community health, engagement, sentiment and social media effectiveness.
• Identify opportunities to optimise tools, governance, workflows and collaboration between global and regional teams.

Required profile

• 6+ years of experience in social media, community management, digital marketing, brand strategy or a related field within a fast‑paced digital environment.
• Proven experience leading regional or global social media and community functions across multiple international markets.
• Excellent stakeholder management skills with the ability to influence cross‑functional teams and senior leaders.
• Strong analytical, communication and presentation abilities to translate insights into actionable recommendations.

Required skills

• Strong knowledge of social listening, online community engagement, customer sentiment analysis and reputation management.