Senior SEO Content Strategist

About the role

We are seeking a Senior SEO Content Strategist to lead organic growth for a fast‑growing fintech and cryptocurrency platform. Based in India, you will own the end‑to‑end SEO strategy, turning complex financial topics into high‑performing, compliant content that drives qualified traffic and conversions.

Key responsibilities

• Design and execute a comprehensive organic growth roadmap, including keyword research, competitive analysis, and performance targets.
• Implement technical SEO enhancements such as site architecture, crawlability, page‑speed, schema markup, internal linking, and Core Web Vitals.
• Collaborate with developers, designers, product, marketing, communications, and compliance teams to ensure SEO best practices are embedded in new product launches and existing pages.
• Manage SEO tools and reporting platforms (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog) to uncover opportunities and deliver actionable insights.
• Create and optimise SEO‑focused content for blogs, landing pages, and educational resources, ensuring clarity, compliance, and engagement.
• Conduct content audits, refresh and consolidate assets, and support digital PR campaigns to earn high‑authority backlinks via HARO, Qwoted, and similar channels.
• Monitor backlink health, domain authority, and earned media impact to continuously refine strategies.

Required profile

• 5‑7 years of combined SEO and content marketing experience, preferably in fintech, cryptocurrency, or other regulated financial services.
• Proven track record of increasing organic traffic, improving rankings, and driving measurable conversions.
• Strong analytical mindset with the ability to translate data into strategic actions.
• Excellent written communication skills for creating accurate, engaging, and compliant content.

Required skills

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• HARO
• Qwoted