Senior Director Brand and Content

About the role

This senior‑level position is based in Portugal and offers the chance to build and lead a brand, content, and creative function from the ground up within a fast‑growing B2B SaaS company. You will shape market positioning, craft storytelling strategies, and drive content programs that fuel customer acquisition and revenue growth.

Key responsibilities

• Define and execute the overall brand strategy, positioning, messaging framework, and visual identity.
• Build and scale a modern content function that delivers editorial, thought‑leadership, and demand‑generation assets.
• Establish an in‑house creative team covering design, copywriting, video, and multimedia production.
• Implement AI‑enhanced workflows to improve speed, scalability, consistency, and quality of content.
• Partner with product, sales, marketing, and operations to align brand initiatives with go‑to‑market priorities.
• Recruit, mentor, and develop high‑performing professionals while fostering a culture of innovation.
• Manage external agencies, freelancers, and budgets, and track performance metrics linked to brand awareness and business outcomes.

Required profile

• 12+ years of progressive experience in brand, content, or creative leadership, preferably in B2B SaaS.
• 5+ years of experience leading and scaling senior‑level teams.
• Deep understanding of SaaS go‑to‑market strategies, buyer journeys, demand generation, product marketing, and sales enablement.
• Proven track record of building marketing functions, processes, and operational frameworks from scratch.

Required skills

• Experience with AI‑powered content creation tools.

What we offer

• Opportunity to shape a brand function in a high‑growth environment.
• Leadership autonomy and resources to build a world‑class team.
• Competitive compensation package aligned with senior‑level market standards.