Senior CRM Marketing Officer (French Speaker)

About the role

Natixis is seeking a Senior CRM Marketing Officer who is fluent in French and passionate about turning data into personalized customer journeys. You will own end‑to‑end campaign execution, ensure high‑quality outputs, and collaborate across multiple teams to drive impactful omnichannel communications.

Key responsibilities

• Plan, schedule and deliver CRM campaigns, coordinating all phases from brief analysis to final rollout.
• Manage the CRM platform for operation and execution, including audience segmentation and targeting.
• Configure and launch omnichannel communications (email, SMS, push notifications) and ensure all assets are approved and correctly integrated.
• Maintain material availability and workflow configuration within the CRM tool.
• Continuously identify and propose new functionalities to improve efficiency and campaign impact.
• Monitor, analyze and report on key CRM and campaign metrics, delivering actionable insights to leadership.
• Provide operational support and training to CRM users, and mentor junior CRM assistants.

Required profile

• Organised professional able to manage multiple campaigns simultaneously.
• Strong collaborative mindset with a focus on results and quality.
• Fluent in French and comfortable working in an international banking environment.
• Detail‑oriented with a passion for data‑driven marketing.

Required skills

• Proficiency with CRM platforms (e.g., campaign configuration, audience segmentation).
• Data analysis and reporting capabilities.