Senior B2B Marketing Manager – Crypto Payments

About the role

A senior‑level B2B marketing manager will work directly with the CEO to build, test and scale the company’s marketing engine for a licensed international crypto payment processing platform. The role is a solo marketer who coordinates external agencies, freelancers and contractors while owning market research, positioning, website updates and lead generation.

Key responsibilities

• Design and scale the B2B marketing function from scratch, testing low‑cost hypotheses, measuring ROI and expanding successful channels.
• Create brand positioning, tone of voice, sales collateral (one‑pagers, case studies, pitch decks) and oversee website redesigns.
• Develop multi‑channel acquisition funnels including performance marketing, SEO, PR, content marketing and offline event activations.
• Select, brief and manage external agencies and freelancers such as designers, copywriters, performance specialists, SEO and PR teams.
• Plan, execute and evaluate ROI for international B2B conferences, handling booth setup, client invitations and on‑site meetings.
• Conduct customer development research, competitor analysis and market sizing to advise leadership on target geographies, verticals and value propositions.

Required profile

• 6+ years of marketing experience, with at least 2 years in B2B fintech, payment gateways or crypto payment processing.
• Proven track record of building marketing functions as a solo marketer or in small teams (2‑3 people).
• Ability to set KPIs, manage budgets and evaluate performance of external agencies.
• Experience conducting B2B customer interviews, competitor analysis and market segmentation.
• Fluent English (C1 minimum) and residence outside Russia and Belarus with unrestricted access to global marketing platforms.
• High autonomy, data‑driven mindset and resilience to constructive feedback.

What we offer

• Fixed salary up to $4,000 per month.
• Performance‑based marketing budget allocated after proven test results.
• Direct line to the CEO, full execution freedom and zero corporate bureaucracy.
• Clear career path to Head of Marketing as the function expands.
• 100 % remote work.